B
Evidence Grade B
Safe to Cite
Current
7%
7% -- conversion loss per second for eCommerce sites (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (4)
Award Digital
Primary
Tier C
https://www.awaredigital.co.uk/blog/complete-guide-to-ecommerce-ux ↗
Source Article
The Complete Guide to eCommerce UX
Also cited by
divimode.com
https://divimode.com/optimize-ecommerce-site/
2026-08-11
Mestres do Tráfego
https://blog.mestres.app/auditoria-core-web-vitals-passo-passo
2026-08-11
audit-content.com
https://audit-content.com/guides/landing-page-optimization/
2026-08-12
Original Research
Award Digital
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce sites: 7% conversion loss per second. Source: Award Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-conversion-loss-seconds
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-conversion-loss-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion loss per second for eCommerce sites<br><small>Source: Award Digital (2026) · <a href="https://lighthousedata.io/data/ecommerce-conversion-loss-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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