B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- buyer trust in ai recommendations for UK B2B buyers using AI tools (2025)
90% of UK B2B buyers with purchasing responsibility who use AI tools for procurement research trust the recommendations provided by these tools.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
urbanelement.com
Primary
Tier B
https://www.urbanelement.com/insights/the-llm-ranking-landscape-what-every-brand-needs-to-know-about… ↗
Source Article
The LLM Ranking Landscape: What Every Brand Needs to Know About AI Search Visibility in 2026 » Urban Element
The LLM Ranking Landscape: What Every Brand Needs to Know About AI Search Visibility in 2026
19/03/2026 | Digital Marketing | 10 minutesAI chatbots are already reshaping how your buyers find and evaluate suppliers. Here’s what the data actually says – and what you should be doing about it right now.…
Original Research
urbanelement.com
· Original study ↗
Methodology
Survey of 300 UK senior decision-makers
Methodology documented
Segmentation
IndustryB2B
RegionUK
RoleAll marketers
Cite this stat
Plain Text
UK B2B buyers using AI tools: 90% buyer trust in ai recommendations. Source: urbanelement.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-b2b-buyers-trust-ai-90
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<blockquote cite="https://lighthousedata.io/data/uk-b2b-buyers-trust-ai-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- buyer trust in ai recommendations for UK B2B buyers using AI tools<br><small>Source: urbanelement.com (2025) · <a href="https://lighthousedata.io/data/uk-b2b-buyers-trust-ai-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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