B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- zero click search rate for global search (2025)
Around 58–60% of all search queries end without any click to an external website.
- Reported as a range (58–60%) across the broader search landscape
- Can exceed 80% when AI layers fully satisfy the query
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
premiumrelease.co
Primary
Tier C
https://www.premiumrelease.co/blog/why-press-releases-matter-more-than-ever-in-the-age-of-ai-search ↗
Source Article
Why Press Releases Matter More Than Ever in the Age of AI Search
Curated by Andrea M., Founder @ BlackCube Labs.
Intro
For years, marketers loved declaring press releases dead. I was one of them.
They felt like relics from another era, something big companies faxed to newsrooms in the 90s so a journalist might maybe care enough to write a story. In most startup c…
Original Research
premiumrelease.co
· Original study ↗
Methodology
Range 58-60%, midpoint used; can exceed 80% when AI layers fully satisfy query
Methodology documented
Segmentation
Industryseo
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
global search: 58% zero click search rate. Source: premiumrelease.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-searches-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- zero click search rate for global search<br><small>Source: premiumrelease.co (2025) · <a href="https://lighthousedata.io/data/zero-click-searches-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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