B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38.1%
38.1% -- zero click search rate for Google Search (2025-01)
The zero-click search rate for Google search queries with AI Overviews was 38.1% in January 2025 according to Semrush data.
- Source text contains contradictory phrasing regarding whether it increased or dropped, stating zero-click behavior dropped to 36.2% in March from 38.1% in January
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
38.1%
Unit
Percentage
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://www.blinkcms.ai/roundups/blink-cms-daily-roundup-google-ai-overviews-now-show-on-13-of-searc… ↗
Source Article
Blink CMS Daily Roundup | Google AI Overviews now show on 13% of searches
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Blink CMS Daily Roundup | Google AI Overviews now show on 13% of searches
By Sita Bhandari | 8 May 2025 11:57 AM IST XTLDRGoogle AI Overviews now appear in 13% of searches. Learn how this impacts d…
Original Research
Semrush
· Original study ↗
Methodology
Semrush zero-click behavior tracking
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 63.5% | |
| 2024 | 59% | -7.1% |
| 2025 | 56% | -5.1% |
| 2025-01 (current) | 38.1% | -32.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 38.1% zero click search rate. Source: Semrush (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-jan-38-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-searches-jan-38-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.1%</strong> -- zero click search rate for Google Search<br><small>Source: Semrush (2025-01) · <a href="https://lighthousedata.io/data/zero-click-searches-jan-38-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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