B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- zero click search rate for US search users (2025)
The zero-click search rate in the United States reached 69% in 2025, up from 56% in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier C
https://www.sylvaincharbit.com/en/blog/aeo/mentions-citations-aeo/ ↗
Source Article
Mention or citation rate? What should you measure in AEO? - Sylvain Charbit
Mention or citation rate? What should you measure in AEO?
With every new discipline comes a new headache: how do you measure the success of your efforts in AI search? Should you track the number of mentions or the citation rate, or are these just vanity metrics?
Here’s what to analyze to make sense …
Original Research
Similarweb
· Original study ↗
Methodology
Cited from Similarweb; up from 56% in 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US search users: 69% zero click search rate. Source: Similarweb (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-us-2025
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<blockquote cite="https://lighthousedata.io/data/zero-click-searches-us-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- zero click search rate for US search users<br><small>Source: Similarweb (2025) · <a href="https://lighthousedata.io/data/zero-click-searches-us-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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