B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- zero click search rate for searches with AI Overview present (2026)
60% of searches end without a click when an AI Overview / AI answer is present.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Series X Marketing
Primary
Tier C
https://www.fortop.it/en/blog/market-insights/angle-not-topic/ ↗
Source Article
Angle, not topic: the content LLMs actually cite | Fortop
Angle, not topic
Why your content feeds your competitors in the era of LLMs
65% of B2B content is never consumed by buyers. A figure that has been circulating for years and surprises in the same way every time, as if the cause were still a mystery. It isn’t.
Content that doesn’t work usually doesn’t…
Original Research
Series X Marketing
· Original study ↗
Methodology
Attributed to Series X Marketing, 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
searches with AI Overview present: 60% zero click search rate. Source: Series X Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-ai-overview-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-searches-ai-overview-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search rate for searches with AI Overview present<br><small>Source: Series X Marketing (2026) · <a href="https://lighthousedata.io/data/zero-click-searches-ai-overview-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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