B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
60%
60% -- zero click search rate for Google searches (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (2)
SparkToro
Primary
Tier B
https://proofmap.com/insights/reports/geo-vs-seo-vs-aeo ↗
Source Article
GEO vs SEO vs AEO: What Actually Changed | Proofmap
GEO (Generative Engine Optimization) is the practice of getting your content cited in AI-generated answers. SEO (Search Engine Optimization) is the practice of ranking in traditional search results. AEO (Answer Engine Optimization) is the overlapping discipline of being the direct answer to a questi…
Also cited by
atlasmarketing.ai
https://atlasmarketing.ai/ai-on-search-visibility-and-seo-in-2026/
2026-09-06
Original Research
SparkToro
· Original study ↗
Methodology
Baseline figure reported as approximate ('about 60%') in source; SparkToro on Similarweb panel data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 50% | |
| 2024 (current) | 60% | +20.0% |
| 2024-2025 | 60% | 0% |
| 2025 | 65% | +8.3% |
| 2026 | 58% | -10.8% |
| 2026 | 64.82% | +11.8% |
| 2026 | 58.5% | -9.8% |
| 2026 | 68% | +16.2% |
| Q1 2026 | 68.01% | +0.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google searches: 60% zero click search rate. Source: SparkToro (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-zero-click-search-share-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-zero-click-search-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search rate for Google searches<br><small>Source: SparkToro (2024) · <a href="https://lighthousedata.io/data/google-zero-click-search-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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