B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- zero click search rate for Google searches in the United States (2026)
In early 2026, 68% of Google searches in the United States ended without a click.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro
Primary
Tier C
https://www.ascense.ch/ressources/seo-ia/mesurer-resultats-seo ↗
Source Article
Mesurer son SEO
Original Research
SparkToro
· Original study ↗
Methodology
SparkToro/Similarweb zero-click search study as cited via Search Engine Land; extracted from secondary source ascense.ch which reports it as 'début 2026' (early 2026)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 55% | |
| 2026 (current) | 68% | +23.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google searches in the United States: 68% zero click search rate. Source: SparkToro (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-us-google-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-searches-us-google-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- zero click search rate for Google searches in the United States<br><small>Source: SparkToro (2026) · <a href="https://lighthousedata.io/data/zero-click-searches-us-google-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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