B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
56%
56% -- zero click search rate for News-related Google search queries (2025-05)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier C
https://www.marketinet.com/blog/que-es-aeo/ ↗
Source Article
AEO: qué es y cómo optimizar para los motores de respuesta
El 8 de octubre de 2025, Google activó el Modo IA en España. Desde entonces, cuando alguien busca «qué hosting elegir» o «cómo declarar el IVA de mi negocio», cada vez es más probable que reciba una respuesta redactada por una inteligencia artificial antes de ver un solo enlace azul.
Eso cambia las …
Original Research
Similarweb
· Original study ↗
Methodology
Similarweb data cited: zero-click rate for news-related queries rose from 56% (May 2024) to 69% (May 2025) following AI Overviews rollout
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
News-related Google search queries: 56% zero click search rate. Source: Similarweb (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/news-queries-no-click-56-to-69-similarweb
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<blockquote cite="https://lighthousedata.io/data/news-queries-no-click-56-to-69-similarweb" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- zero click search rate for News-related Google search queries<br><small>Source: Similarweb (2025-05) · <a href="https://lighthousedata.io/data/news-queries-no-click-56-to-69-similarweb" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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