B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- zero click search rate for search queries (2023)
57% of all searches result in a zero-click outcome where users get their answer without clicking a link.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier C
https://bizaigpt.com/blog/what-is-geo-aeo-for-service-businesses ↗
Source Article
What Is GEO & AEO for Service Businesses?
Original Research
BrightEdge
· Original study ↗
Methodology
BrightEdge research, cited by BizAIGpt blog
Methodology documented
Segmentation
IndustryFinTech
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
search queries: 57% zero click search rate. Source: BrightEdge (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightedge-zero-click-searches-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brightedge-zero-click-searches-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- zero click search rate for search queries<br><small>Source: BrightEdge (2023) · <a href="https://lighthousedata.io/data/brightedge-zero-click-searches-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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