B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- zero click search rate for traditional search (2025)
Traditional search sees 65% of queries ending without a click to external websites.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Andreessen Horowitz
Primary
Tier B
https://genmark.ai/resources/blog/generative-engine-optimization ↗
Source Article
Generative Engine Optimization: The Next Frontier in Digital Visibility
Generative Engine Optimization: The Next Frontier in Digital Visibility
Key Takeaways
- Generative AI search engines are rapidly gaining market share, with studies projecting up to 25% of search volume shifting to these platforms by 2026
- Traditional SEO tactics alone won't secure visibility in AI-…
Original Research
Andreessen Horowitz
· Original study ↗
Methodology
A16Z GEO analysis cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
traditional search: 65% zero click search rate. Source: Andreessen Horowitz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-search-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-search-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- zero click search rate for traditional search<br><small>Source: Andreessen Horowitz (2025) · <a href="https://lighthousedata.io/data/zero-click-search-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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