B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- zero click search rate for Searches (2026)
60% of searches end without a click at all according to AIOSEO.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AIOSEO
Primary
Tier C
https://martechstack.co/the-e-commerce-seo-audit-finding-the-revenue-youre-leaving-behind ↗
Source Article
The E-commerce SEO Audit: Finding the Revenue You're Leaving Behind | MarTech Stack
Running a proper e-commerce SEO audit isn’t optional if you’re serious about protecting revenue that’s already sitting on your site. A recent study found that 53% of e-commerce websites have missing canonical tags, a gap that quietly drains crawl budget and index visibility on the exact product page…
Original Research
AIOSEO
· Original study ↗
Methodology
Share of searches ending without a click, per AIOSEO
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 65% | |
| 2026 (current) | 60% | -7.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Searches: 60% zero click search rate. Source: AIOSEO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-search-share
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<blockquote cite="https://lighthousedata.io/data/zero-click-search-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search rate for Searches<br><small>Source: AIOSEO (2026) · <a href="https://lighthousedata.io/data/zero-click-search-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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