B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
65%
65% -- zero click search rate for All Google search types including navigational and branded queries (2024)
The zero-click search rate reached as high as 65% across broader query sets including navigational and branded searches.
- Reported as an upper bound ('as high as 65%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Applied
Primary
Tier C
https://fireflyweblabs.com/research/great-click-collapse/ ↗
Source Article
The Great Click Collapse
The Great Click Collapse
Visibility and traffic have been separating for years. In 2024 and 2025, the gap became structural. Here is what the data shows — and what it means for every business that still measures success in sessions.
For twenty years, visibility meant traffic.
Today, visibility incre…
Original Research
Digital Applied
· Original study ↗
Methodology
Reported as upper bound ('as high as 65%') across broader query sets including navigational searches
Methodology documented
Segmentation
Industryseo
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
All Google search types including navigational and branded queries: 65% zero click search rate. Source: Digital Applied (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-all-query-types-rate-65-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-all-query-types-rate-65-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- zero click search rate for All Google search types including navigational and branded queries<br><small>Source: Digital Applied (2024) · <a href="https://lighthousedata.io/data/zero-click-all-query-types-rate-65-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.