B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
60%
60% -- zero click search rate for Google and web searches (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sparktoro and Datos
Primary
Tier B
https://tarungehani.com/seo-guide/questions-to-ask-before-hiring-an-seo-consultant/ ↗
Source Article
10 Questions to Ask Before Hiring an SEO Consultant
10 Questions to Ask Before Hiring an SEO Consultant (The Systems Thinking Guide)
Hiring an SEO consultant isn’t just about finding someone who “knows SEO.” In an era where search is fragmenting across Google, ChatGPT, Perplexity, and social platforms, you are looking for a partner who understands ca…
Original Research
Sparktoro and Datos
· Original study ↗
Methodology
2024 study by Sparktoro and Datos
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google and web searches: 60% zero click search rate. Source: Sparktoro and Datos (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-sparktoro-datos-2024
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<blockquote cite="https://lighthousedata.io/data/zero-click-searches-sparktoro-datos-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search rate for Google and web searches<br><small>Source: Sparktoro and Datos (2024) · <a href="https://lighthousedata.io/data/zero-click-searches-sparktoro-datos-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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