B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74.3%
74.3% -- zero click search rate for Informational Google queries (2026)
Digital Applied found a 74.3% zero-click rate for informational queries.
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Lighthouse Research Team
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Evidence graded
Value
74.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Applied
Primary
Tier B
https://seovendor.co/seo-audit-consultant-demand-rising-how-agencies-capture-this-zero-click-gap/ ↗
Source Article
SEO Audit Consultant Demand Rising — How Agencies Capture This Zero-Click Gap
We see SEO audit consultant demand rising as zero click results grow and brands need fresh ways to find leads. When we read this gap well, we can turn GSC insights into audit leads and stronger sales calls across services.
Table of Contents
The opening is real. Strong titles, rich snippets, and feat…
Original Research
Digital Applied
· Original study ↗
Methodology
Zero-click rate for informational queries, from the same Digital Applied study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Informational Google queries: 74.3% zero click search rate. Source: Digital Applied (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/info-queries-zero-click-rate
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<blockquote cite="https://lighthousedata.io/data/info-queries-zero-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74.3%</strong> -- zero click search rate for Informational Google queries<br><small>Source: Digital Applied (2026) · <a href="https://lighthousedata.io/data/info-queries-zero-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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