B
Evidence Grade B
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accuracy verified by the review judge
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Recent
25.6%
25.6% -- zero click search rate for Google desktop searches (2025)
25.6% of desktop searches result in zero-click searches according to a Semrush study.
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Lighthouse Research Team
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Evidence graded
Value
25.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://dmidigitalmarketing.com/zero-click-search-5-ways-to-optimize-your-content-for-ai-overviews/ ↗
Source Article
Zero-Click Search: 5 Ways to Optimize Your Content for AI Overviews -
Jump to Section
ToggleToday, many searches don’t require a click on a website link. Instead, users obtain satisfying information directly from Google — thanks to the emergence of zero-click searches.
However, if you are bothered about your click-through rate (CTR) and about losing visitors that once…
Original Research
Semrush
· Original study ↗
Methodology
Semrush study on zero-click searches, cited by DMI Digital Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google desktop searches: 25.6% zero click search rate. Source: Semrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-desktop-search-rate-2025
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<blockquote cite="https://lighthousedata.io/data/zero-click-desktop-search-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25.6%</strong> -- zero click search rate for Google desktop searches<br><small>Source: Semrush (2025) · <a href="https://lighthousedata.io/data/zero-click-desktop-search-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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