B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- zero click search rate for Web searches (Google/Bing search results) (2026)
60% of online searches are zero-click due to AI-powered search results.
- Secondary industry data without explicit primary source attribution.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro
Primary
Tier C
https://ascendlymarketing.com/digital-marketing-strategies-for-small-business/ ↗
Source Article
A Guide to Digital Marketing Strategies for Small Business
Original Research
SparkToro
· Original study ↗
Methodology
Article attributes zero-click searches to AI-powered search results; no original study named in article; figure consistent with SparkToro zero-click research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Web searches (Google/Bing search results): 60% zero click search rate. Source: SparkToro (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-search-share-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-search-share-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search rate for Web searches (Google/Bing search results)<br><small>Source: SparkToro (2026) · <a href="https://lighthousedata.io/data/zero-click-search-share-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.