B
Evidence Grade B
Graded
under review
Safe to Cite
Current
64.82%
64.82% -- zero click search rate for Web searches (zero-click searches) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64.82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fireflyweblabs.com
Primary
Tier C
https://fireflyweblabs.com/research/ ↗
Source Article
AI Visibility Research | Firefly Web Labs
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.fwl-r a{text-decoration:none !import…
Original Research
fireflyweblabs.com
· Original study ↗
Methodology
Secondary aggregator research page; no date given for this figure so collection year used. Research 001 cites Bain & Company, Ahrefs, Forbes, Google Search Central, OpenAI, Anthropic as sources but does not attribute this figure to a specific one.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Web searches (zero-click searches): 64.82% zero click search rate. Source: fireflyweblabs.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/searches-end-without-click-64-82-pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/searches-end-without-click-64-82-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.82%</strong> -- zero click search rate for Web searches (zero-click searches)<br><small>Source: fireflyweblabs.com (2026) · <a href="https://lighthousedata.io/data/searches-end-without-click-64-82-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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