B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- zero click search rate for Searches in the EU (2025-12)
According to HubSpot, around 60% of all searches in the EU end without a click as of December 2025.
- Reported as approximate ('rund')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.directpoint.ch/de/dialogmarketing/forschung/trends-marketing-kommunikation ↗
Source Article
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Original Research
HubSpot
· Original study ↗
Methodology
Figure attributed to HubSpot; reported as approximate ("rund") by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Searches in the EU: 60% zero click search rate. Source: HubSpot (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eu-zero-click-search-share-hubspot-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/eu-zero-click-search-share-hubspot-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search rate for Searches in the EU<br><small>Source: HubSpot (2025-12) · <a href="https://lighthousedata.io/data/eu-zero-click-search-share-hubspot-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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