B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58.5%
58.5% -- zero click search rate for Google (US) (2026)
The Google zero-click search rate in the US is 58.5% according to SparkToro clickstream research.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro
Primary
Tier B
https://digitalstrategyforce.com/journal/what-questions-should-you-ask-before-signing-a-digital-mark… ↗
Source Article
What Questions Should You Ask Before Signing a Digital Marketing Contract? | Digital Strategy Force
What Questions Should You Ask Before Signing a Digital Marketing Contract?
The contract a digital marketing agency puts in front of a prospective client is the first and most honest signal of how the engagement will actually function. Before a single deliverable, the contract reveals accountability,…
Original Research
SparkToro
· Original study ↗
Methodology
SparkToro clickstream research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google (US): 58.5% zero click search rate. Source: SparkToro (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-zero-click-rate-us
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<blockquote cite="https://lighthousedata.io/data/google-zero-click-rate-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58.5%</strong> -- zero click search rate for Google (US)<br><small>Source: SparkToro (2026) · <a href="https://lighthousedata.io/data/google-zero-click-rate-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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