B
Evidence Grade B
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accuracy verified by the review judge
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Recent
56%
56% -- zero click search rate for Google searches (pre-AI Overviews rollout) (2025)
Zero-click searches on Google accounted for 56% of searches before the rollout of AI Overviews according to Similarweb's 2025 report.
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Lighthouse Research Team
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Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier C
https://digitalstrategyforce.com/journal/the-attention-economy-is-dead-welcome-to-the-inference-econ… ↗
Source Article
The Attention Economy is Dead. Welcome to the Inference Economy. | Digital Strategy Force
The Attention Economy is Dead. Welcome to the Inference Economy.
For two decades, the digital economy was built on capturing attention. The rise of AI search engines has created a new economic paradigm where the scarce resource is no longer eyeballs but inference — which brands AI models choose to c…
Original Research
Similarweb
· Original study ↗
Methodology
Baseline figure from Similarweb's 2025 zero-click search report as cited by the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google searches (pre-AI Overviews rollout): 56% zero click search rate. Source: Similarweb (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-search-rate-google-pre-ai-overviews
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<blockquote cite="https://lighthousedata.io/data/zero-click-search-rate-google-pre-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- zero click search rate for Google searches (pre-AI Overviews rollout)<br><small>Source: Similarweb (2025) · <a href="https://lighthousedata.io/data/zero-click-search-rate-google-pre-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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