B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- zero click search rate for Google searches (2024-2025)
Recent studies place the percentage of Google searches that end without a click at around 60% in 2024-2025.
- Approximation ('en torno al 60%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
marketinet.com
Primary
Tier C
https://www.marketinet.com/blog/que-es-aeo/ ↗
Source Article
AEO: qué es y cómo optimizar para los motores de respuesta
El 8 de octubre de 2025, Google activó el Modo IA en España. Desde entonces, cuando alguien busca «qué hosting elegir» o «cómo declarar el IVA de mi negocio», cada vez es más probable que reciba una respuesta redactada por una inteligencia artificial antes de ver un solo enlace azul.
Eso cambia las …
Original Research
marketinet.com
· Original study ↗
Methodology
Blog cites 'recent studies' placing zero-click Google search rate around 60%; approximate value
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 50% | |
| 2024 | 60% | +20.0% |
| 2024-2025 (current) | 60% | 0% |
| 2026 | 58% | -3.3% |
| 2026 | 64.82% | +11.8% |
| 2026 | 58.5% | -9.8% |
| 2026 | 68% | +16.2% |
| Q1 2026 | 68.01% | +0.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google searches: 60% zero click search rate. Source: marketinet.com (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-searches-no-click-60pct-2024-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-searches-no-click-60pct-2024-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search rate for Google searches<br><small>Source: marketinet.com (2024-2025) · <a href="https://lighthousedata.io/data/google-searches-no-click-60pct-2024-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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