B
Evidence Grade B
Graded
under review
Safe to Cite
Current
68.01%
68.01% -- zero click search rate for Google searches (Q1 2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68.01%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Midan
Primary
Tier B
https://34.192.67.227/blog/2026-midyear-trends-report-strategies-to-drive-growth-in-a-shifting-agric… ↗
Source Article
2026 Midyear Trends Report
Original Research
Midan
· Original study ↗
Methodology
Source: SparkToro
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 50% | |
| 2024 | 60% | +20.0% |
| 2024-2025 | 60% | 0% |
| 2026 | 58% | -3.3% |
| 2026 | 64.82% | +11.8% |
| 2026 | 58.5% | -9.8% |
| 2026 | 68% | +16.2% |
| Q1 2026 (current) | 68.01% | +0.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google searches: 68.01% zero click search rate. Source: Midan (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-zero-click-searches-2026-q1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-zero-click-searches-2026-q1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.01%</strong> -- zero click search rate for Google searches<br><small>Source: Midan (Q1 2026) · <a href="https://lighthousedata.io/data/ai-zero-click-searches-2026-q1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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