B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- zero click search rate for traditional search engines (2026)
Approximately 60% of searches on traditional search engines end without the user clicking through to a website.
- Bain & Company study cited secondhand
- Value is approximate ('cirka 60 %')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.amicited.com/da/blog/ai-brand-mention-tracking-template/ ↗
Source Article
Skabelon til AI-brandomtalesporing: Spor din synlighed på ChatGPT, Gemini og Perplexity
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company study, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
traditional search engines: 60% zero click search rate. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-searches-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search rate for traditional search engines<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/zero-click-searches-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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