B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
57%
57% -- zero click search rate for Google mobile searches (2024)
Nearly 57% of mobile searches end without a single click to a non-Google property.
- Source states 'nearly 57%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro
Primary
Tier B
https://growthproagency.com/zero-click-search-seo/ ↗
Source Article
Zero-Click Search SEO: A Contractor's Guide to Winning without the Click
The digital landscape is shifting, and for home service contractors, understanding zero-click search is now vital to maintaining visibility and ensuring your business is the one homeowners trust. In today’s environment, Zero-Click Search SEO is essential to help your website stay relevant when users…
Original Research
SparkToro
· Original study ↗
Methodology
Cited from a 2024 SparkToro study on zero-click search behavior
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Google mobile searches: 57% zero click search rate. Source: SparkToro (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-mobile-searches-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-mobile-searches-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- zero click search rate for Google mobile searches<br><small>Source: SparkToro (2024) · <a href="https://lighthousedata.io/data/zero-click-mobile-searches-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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