B
Evidence Grade B
Graded
under review
Safe to Cite
Current
64%
64% -- zero click search rate for All web searches (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Atypica
Primary
Tier C
https://atypica.ai/artifacts/podcast/tEgWakCcqbn3Wph4/share ↗
Source Article
Original Research
Atypica
· Original study ↗
Methodology
Reported as 'nearly 64%'; searches ending without any click. No collection date or methodology given; attributed to Atypica research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
All web searches: 64% zero click search rate. Source: Atypica (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-search-rate-64-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-search-rate-64-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- zero click search rate for All web searches<br><small>Source: Atypica (2026) · <a href="https://lighthousedata.io/data/zero-click-search-rate-64-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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