B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
58.5%
58.5% -- zero click search rate for global search queries (2024)
58.5% of Google searches ended without clicks in 2024.
- Secondary citation without primary methodology specified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
encoders.studio
Primary
Tier C
https://encoders.studio/aeo-vs-seo-guide-2025/ ↗
Source Article
AEO vs SEO: B2B Zero-Click Search Strategies 2025
[TL;DR]
The zero-click search revolution is transforming B2B marketing, with 58.5% of searches ending without clicks in 2024. This comprehensive guide compares traditional SEO with Answer Engine Optimization (AEO), explaining how B2B brands must adapt their strategies for featured snippets, AI overv…
Original Research
encoders.studio
· Original study ↗
Methodology
Cited in agency blog guide; original research likely SparkToro zero-click study, not conducted by publisher
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 58.5% | |
| 2024 (current) | 50% | -14.5% |
| 2026 | 65% | +30.0% |
| 2026 | 58.5% | -10.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global search queries: 58.5% zero click search rate. Source: encoders.studio (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-search-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-search-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58.5%</strong> -- zero click search rate for global search queries<br><small>Source: encoders.studio (2024) · <a href="https://lighthousedata.io/data/zero-click-search-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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