B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
56%
56% -- zero click search rate for Google Search (2025)
Zero-click searches were at 56% in May 2024 according to Similarweb.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier B
https://blogherald.com/content-digital-publishing/n-publishers-keep-optimizing-for-a-google-that-no-… ↗
Source Article
You're still optimizing for clicks, but Google is done sending them - The Blog Herald
There’s a particular kind of denial happening across the blogging industry right now, and it’s costing people real money. Publishers are still writing content briefs based on keyword gaps. Still building editorial calendars around search volume. Still treating Google as a reliable distribution partn…
Original Research
Similarweb
· Original study ↗
Methodology
Similarweb analysis of zero-click search trends
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 63.5% | |
| 2024 | 59% | -7.1% |
| 2025 (current) | 56% | -5.1% |
| 2025-01 | 38.1% | -32.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 56% zero click search rate. Source: Similarweb (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-69-percent
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<blockquote cite="https://lighthousedata.io/data/zero-click-searches-69-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- zero click search rate for Google Search<br><small>Source: Similarweb (2025) · <a href="https://lighthousedata.io/data/zero-click-searches-69-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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