B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- zero click search rate for Search queries in Europe (2025)
In Europe, 63% of search queries result in zero clicks to external websites.
- Underlying study not explicitly cited or dated in the blog post.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
avancecommunicatie.nl
Primary
Tier C
https://www.avancecommunicatie.nl/blog/contentcreatie/seo-content-strategie/ ↗
Source Article
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Blog
Van SEO naar een brede contentstrategie: relevantie en resultaat in 2025
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Original Research
avancecommunicatie.nl
· Original study ↗
Methodology
Share of search queries in Europe that end with no click through to external websites (zero-click results, e.g. AI snippets, videos, knowledge panels); presented as the current state in a 2025 blog article, underlying study not named or dated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Search queries in Europe: 63% zero click search rate. Source: avancecommunicatie.nl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europe-zero-click-search-rate-63
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<blockquote cite="https://lighthousedata.io/data/europe-zero-click-search-rate-63" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- zero click search rate for Search queries in Europe<br><small>Source: avancecommunicatie.nl (2025) · <a href="https://lighthousedata.io/data/europe-zero-click-search-rate-63" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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