B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36.2%
36.2% -- zero click search rate for Google search queries (AI Overview keyword set) (2025-03)
The zero-click search rate for Google search queries involving AI Overviews was 36.2% in March 2025.
- Article contains contradictory phrasing ('slightly up from 36.2% in March, compared to 38.1% in January' vs 'dropped to 36.2% in March from 38.1% in January')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36.2%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://www.blinkcms.ai/roundups/blink-cms-daily-roundup-google-ai-overviews-now-show-on-13-of-searc… ↗
Source Article
Blink CMS Daily Roundup | Google AI Overviews now show on 13% of searches
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Roundups
Blink CMS Daily Roundup | Google AI Overviews now show on 13% of searches
By Sita Bhandari | 8 May 2025 11:57 AM IST XTLDRGoogle AI Overviews now appear in 13% of searches. Learn how this impacts d…
Original Research
Semrush
· Original study ↗
Methodology
Per Semrush, zero-click behavior for the same keywords before/after AI Overviews; article text is internally contradictory ('slightly up' vs 'dropped') but states the rate dropped to 36.2% in March from 38.1% in January.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-01 | 38.1% | |
| 2025-03 (current) | 36.2% | -5.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search queries (AI Overview keyword set): 36.2% zero click search rate. Source: Semrush (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-search-rate-march-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-search-rate-march-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.2%</strong> -- zero click search rate for Google search queries (AI Overview keyword set)<br><small>Source: Semrush (2025-03) · <a href="https://lighthousedata.io/data/zero-click-search-rate-march-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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