Brand Recall Rate
Statistics & Benchmarks

Verified brand recall rate data across 3 regions. Sourced from primary research and validated with evidence grading.

79 data points · 3 regions · Updated 2026-10-02

Compare by Region

Global Region

57 stats
Rolex marketing
29.000000%
Percentage 2022-11
97.000000%
Percentage 2025
71.000000%
Percentage 2025
print advertising marketing
75.000000%
Percentage 2024
other advertising marketing
38.000000%
Percentage 2023 Q3
podcast ads Media
73.000000%
Percentage 2023
21.000000%
Percentage 2026
42.000000%
Percentage 2026
75.000000%
Percentage 2026
77.000000%
Percentage 2023
85.000000%
Percentage 2024
85.000000%
Percentage 2023
100.000000%
Percentage 2026
brand experiences marketing
60.000000%
Percentage 2026
TV marketing
20.000000%
Percentage 2026
TV commercials marketing
65.000000%
Percentage 2026
38.000000%
Percentage 2026
78.000000%
Percentage 2025
80.000000%
Percentage 2026
66.000000%
Percentage 2025
61.000000%
Percentage 2026
71.600000%
Percentage 2026
70.000000%
Percentage 2025
Netflix marketing
80.000000%
Percentage 2025
Spotify Ads marketing
75.000000%
Percentage 2025
billboards marketing
55.000000%
Percentage 2026
Avon marketing
38.000000%
Percentage 2026
PagBank marketing
53.000000%
Percentage 2026
Petra marketing
61.000000%
Percentage 2026
4.780000%
Percentage 2026-01
digital marketing marketing
46.000000%
Percentage 2023
54.000000%
Percentage 2023-01
global viewers marketing
60.000000%
Percentage 2024
UK viewers marketing
54.000000%
Percentage 2024
83.000000%
Percentage 2023
71.000000%
Percentage 2025
24.800000%
Percentage 2026
73.000000%
Percentage 2026
40.000000%
Percentage 2025-04
66.000000%
Percentage 2022
56.000000%
Percentage 2021
Branded Content marketing
71.000000%
Percentage 2021
pre-roll ads Media
68.000000%
Percentage 2020
customers Retail
66.000000%
Percentage 2015
85.000000%
Percentage 2013-2014
89.000000%
Percentage 2019
85.000000%
Percentage 2020
90.000000%
Percentage 2019
85.000000%
Percentage 2022
58.000000%
Percentage 2021
50.000000%
Percentage 2021
66.000000%
Percentage 2015

UK Region

2 stats
90.000000%
Percentage 2022
30.000000%
Percentage 2010

US Region

1 stat
50.000000%
Percentage 2012

Compare Brand Recall Rate Across Regions

See how brand recall rate benchmarks differ by geography in a single side-by-side view.

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