B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
97%
97% -- brand recall rate for vehicle wrap advertising (2025)
Studies show that 97% of people remember the brand they see on a vehicle wrap.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
useproline.com
Primary
Tier C
https://useproline.com/roofing-truck-wrap-ideas-that-turn-heads-in-2025/ ↗
Source Article
7 Roofing Truck Wrap Ideas That Turn Heads in 2025 - ProLine Roofing CRM
Looking for roofing truck wrap ideas that grab attention? Your trucks aren’t just trucks, they’re rolling billboards. Every street. Every stop. Every turn.
Truck wraps drive 30,000 to 70,000 impressions a day depending on the route. One wrap costs around $4,000 and can hit a CPM as low as $0.48 over…
Original Research
useproline.com
· Original study ↗
Methodology
Article references unnamed studies: 97% remember the brand seen on a wrap
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
vehicle wrap advertising: 97% brand recall rate. Source: useproline.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vehicle-wrap-brand-recall
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vehicle-wrap-brand-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- brand recall rate for vehicle wrap advertising<br><small>Source: useproline.com (2025) · <a href="https://lighthousedata.io/data/vehicle-wrap-brand-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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