B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- brand recall rate for Print advertising (2026)
In 2026, global print advertising is projected to have a brand recall rate of 90%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
clickpatrol.com
Primary
Tier B
https://clickpatrol.com/bad-print-ads-6-common-mistakes-that-damage/ ↗
Source Article
Bad Print Ads: 6 Common Mistakes That Damage Brands And How To Fix Them - ClickPatrol™
Bad print ads: 6 common mistakes that damage brands and how to fix them
Abisola Tanzako | Jun 04, 2025
Print advertising still works, and the numbers prove it. In 2026, global print ad spending is projected to hit $32.58 billion, with a brand recall rate of 90%, the highest among all media.
Table of…
Original Research
clickpatrol.com
· Original study ↗
Methodology
Brand recall rate for print ads presented alongside the 2026 spend projection and described as the highest among all media; original study not named.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 75% | |
| 2026 (current) | 90% | +20.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Print advertising: 90% brand recall rate. Source: clickpatrol.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/print-ad-brand-recall-90
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<blockquote cite="https://lighthousedata.io/data/print-ad-brand-recall-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- brand recall rate for Print advertising<br><small>Source: clickpatrol.com (2026) · <a href="https://lighthousedata.io/data/print-ad-brand-recall-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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