B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- brand recall rate for Armour Digital OOH advertising (2025)
Surveys conducted by Armour Digital OOH indicate a 71% brand recall rate for their advertising platform.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Armour Digital OOH
Primary
Tier B
https://armourdigitalooh.com/why-us-ups/ ↗
Source Article
Why Armour
Impact with AV Commercials in a 'Must-See, Must-Hear' Platform for a brand, we provide a platform to run their AV commercials interspersed between two cycles of train information, creating a 'Must-See, Must-Hear' media experience.
Reach with Multilingual Creatives and Limited Audience Repetition The…
Original Research
Armour Digital OOH
· Original study ↗
Methodology
Company-conducted surveys at Indian Railways station D-OOH screens
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Armour Digital OOH advertising: 71% brand recall rate. Source: Armour Digital OOH (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/armour-dooh-brand-recall-71
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<blockquote cite="https://lighthousedata.io/data/armour-dooh-brand-recall-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- brand recall rate for Armour Digital OOH advertising<br><small>Source: Armour Digital OOH (2025) · <a href="https://lighthousedata.io/data/armour-dooh-brand-recall-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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