B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- brand recall rate for podcast ads (2023)
Podcast ads achieve a 73% brand recall rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
93
Sources (5)
Chief Marketer
Primary
Tier B
https://www.chiefmarketer.com/why-podcast-ads-are-underleveraged-and-how-brands-can-benefit/ ↗
Source Article
Why Podcast Ads Are Underleveraged—and How Brands Can Benefit - Chief Marketer
Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underlever…
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agencyreporter.com
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2026-08-18
Original Research
Chief Marketer
· Original study ↗
Segmentation
IndustryMedia
RoleAll marketers
Channelevents
Cite this stat
Plain Text
podcast ads: 73% brand recall rate. Source: Chief Marketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast_brand_recall_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast_brand_recall_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- brand recall rate for podcast ads<br><small>Source: Chief Marketer (2023) · <a href="https://lighthousedata.io/data/podcast_brand_recall_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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