B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
29%
29% -- brand recall rate for Rolex (2022-11)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2022-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Key
Primary
Tier B
https://mediakey.it/news/il-tennis-conquista-litalia-sinner-e-rolex-simboli-di-un-fenomeno-raccontat… ↗
Source Article
Il tennis conquista l’Italia: Sinner e Rolex simboli di un fenomeno raccontato da EMG Different e Next Different - Media Key
Mentre Torino ospita le Nitto ATP Finals e Bologna si prepara ad accogliere la Davis Cup, la nuova rilevazione mensile di Sport Insight, la ricerca periodica condotta da EMG Different, istituto del gruppo Next Different, restituisce una fotografia chiara del rapporto tra italiani, tennis e brand. I …
Original Research
Media Key
· Original study ↗
Methodology
Sport Insight research by EMG Different
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rolex: 29% brand recall rate. Source: Media Key (2022-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rolex-tennis-brand-recall
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<blockquote cite="https://lighthousedata.io/data/rolex-tennis-brand-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- brand recall rate for Rolex<br><small>Source: Media Key (2022-11) · <a href="https://lighthousedata.io/data/rolex-tennis-brand-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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