B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- brand recall rate for consumers using immersive technologies (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Adweek
Primary
Tier A
https://www.adweek.com/sponsored/your-gen-z-marketing-strategy-needs-ar/ ↗
Source Article
Your Gen Z Marketing Strategy Needs AR
Gen Z consists of roughly 2.47 billion people around the world. With an estimated $143 billion in direct spending power, they are poised to become the largest generation of consumers.
As the first true digital natives, Gen Z is the first generation of consumers to grow up with complete access to the…
Original Research
Adweek
· Original study ↗
Methodology
According to a report from Accenture
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
consumers using immersive technologies: 50% brand recall rate. Source: Adweek (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/immersive-tech-brand-recall
HTML Embed
<blockquote cite="https://lighthousedata.io/data/immersive-tech-brand-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- brand recall rate for consumers using immersive technologies<br><small>Source: Adweek (2021) · <a href="https://lighthousedata.io/data/immersive-tech-brand-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.