What marketing statistics can I cite?
6,855 currently serving statistics with evidence grades and source citations. Each stat is freshness-tracked; serving eligibility is checked before display.
Use this directory to find currently serving marketing statistics with evidence grades, source citations, and freshness checks before you cite a number.
86% of B2B software buyers will engage with marketing content during evaluation if it looks useful.
- Calculated by combining respondents who actively seek out vendor content to inform decisions (39%) with those who review it selectively if it looks useful (47%)
Financial services content engagement on social media platforms grew by 28% year-over-year between 2023 and 2024.
Interactive content increases time spent by 47% compared to static content.
Blog content accounted for 81% of Polygence's total organic traffic by the end of the engagement.
Employee Generated Content erzielt auf LinkedIn durchschnittlich 8-mal mehr Engagement als Unternehmenspostings.
Effective content marketing, citation management, and hyperlocal keyword targeting yield up to 22% higher ROI in family office digital marketing campaigns.
- States 'up to 22% higher ROI'
- Attributed to combined effect of content marketing, citation management, and hyperlocal keyword targeting
Content optimized with AI shows 83% higher engagement rates.
Ding Yuxi's bilingual speech at the UN Climate Change Conference surpassed 18 million views worldwide within 48 hours.
48% of survey respondents note content creation efficiency as an impact of artificial intelligence.
72% of respondents in Demand Gen Report research shared content with relevant team members.
87% of B2B marketers cited brand awareness as a content marketing goal.
LinkedIn video content views saw a 36% year-over-year growth.
Poppi's 'Love Island' content across its owned social channels achieved a 16% engagement rate.
37% of APAC B2B marketing leaders using Generative AI report that it has helped accelerate content creation.
60% of respondents declared that their organization has implemented a content marketing strategy.
63% of Claude citations point to niche SaaS blogs, documentation pages, or practitioner articles.
Businesses investing in ongoing, relevant blog content saw an average 15% gain in traffic.
28% of surveyed B2B professionals can attribute pipeline to their content.
Timely content that aligns with trends or seasonal events generates 67% more engagement than evergreen content.
78% of Gen Z and Gen Alpha prefer creator-driven content over studio content.
The average blog article in the UK is about 70% longer than it was a decade ago.
63% of US content managers create or manage content for channels beyond a website.
60% of organizations represented by surveyed US content managers have three or more teams using the same primary content tool.
27% of US content managers rank security and trust as the top factor when evaluating new business technology.
32% of US content managers cite cross-team collaboration and looming deadlines as a top stressor.
Only 7% of US content managers draft content in their primary content platform.
RED+'s GAMEPASS model generated over 28 million views.
- The source states 'over 28 million views'
58% of TikTok users save luxury content after searching for it.
Content marketing costs 62% less than paid ads while generating 3x more leads.
- applies when driven by a strategy
The highest-engagement content format deployed to over 480,000 pregnant women on Flo achieved a 61.42% watch rate.
86% of B2B buyers agree that valuable content speeds up decision-making.
Interactive content formats outperform traditional passive video formats by 30% to 40% in terms of watch time and social sharing based on social media engagement data from over 50 app launches in the past two years.
Optimizing content presentation can increase visibility in generative engine responses by up to 40%.
- up to 40%