B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- engagement increase with interactive content for consumers (2025)
Interactive content increases time spent by 47% compared to static content.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Forrester
Primary
Tier B
https://www.forrester.com/ ↗
Source Article
Shape the Story: Interactive Wins in 2025
In a digital landscape flooded with static ads and one-way messages, interactive storytelling is redefining engagement. By inviting audiences to participate rather than just consume, brands in 2025 are turning passive viewers into active contributors. This shift transcends traditional storytelling, …
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2026-08-18
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-18
Original Research
Forrester
· Original study ↗
Methodology
Source: Forrester, 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 47% engagement increase with interactive content. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive_engagement_boost_2025
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<blockquote cite="https://lighthousedata.io/data/interactive_engagement_boost_2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- engagement increase with interactive content for consumers<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/interactive_engagement_boost_2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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