B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
86%
86% -- engagement with useful content for B2B software buyers (2026)
86% of B2B software buyers will engage with marketing content during evaluation if it looks useful.
- Calculated by combining respondents who actively seek out vendor content to inform decisions (39%) with those who review it selectively if it looks useful (47%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Sources (4)
Arcade
Primary
Tier A
https://www.arcade.software/post/what-b2b-buyers-actually-trust ↗
Source Article
Survey Report: What Today’s B2B Buyers Actually Trust | Arcade Blog
We discovered that the #1 factor isn't features, price, or ROI; it's whether buyers feel the vendor truly understands their challenges (48% agree). We also found that while what buyers want can vary by the software’s price point, all segments are looking for empathy, compelling stories, and hands-on…
Also cited by
brevo.com
https://www.brevo.com/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-15
Original Research
Arcade
· Original study ↗
Methodology
Survey of B2B software buyers who’ve made a purchasing decision in the past year.
Methodology documented
Segmentation
Industrymarketing
Channelcommon_crawl
Cite this stat
Plain Text
B2B software buyers: 86% engagement with useful content. Source: Arcade (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engagement-with-useful-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/engagement-with-useful-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- engagement with useful content for B2B software buyers<br><small>Source: Arcade (2026) · <a href="https://lighthousedata.io/data/engagement-with-useful-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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