B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- brand awareness rate for B2B marketers (2025)
87% of B2B marketers cited brand awareness as a content marketing goal.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
90
Methodology
45
Freshness
95
Sources (7)
Content Marketing Institute
Primary
Tier B
https://contentmarketinginstitute.com/research/outlook-for-2025-b2b-research ↗
Source Article
5 Ways To Reset Your Content Marketing in 2026
Also cited by
statista.com
https://www.statista.com/
2026-08-18
bain.com
https://www.bain.com/
2026-08-18
business.com
https://www.business.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-18
Original Research
Content Marketing Institute
· Original study ↗
Methodology
CMI's Outlook for 2025 B2B research
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B marketers: 87% brand awareness rate. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmib2b2025brandawareness
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<blockquote cite="https://lighthousedata.io/data/cmib2b2025brandawareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- brand awareness rate for B2B marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/cmib2b2025brandawareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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