B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

54%

54% -- brand awareness rate for Romanian consumers (survey respondents) aware of the RoPay payments and transfers service (2026)

Name: Brand Awareness Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-04

2026 · n=1,200 · FinZoom (survey commissioned by CEC Bank)

54% of surveyed Romanian internet users are aware of RoPay, the Romanian payments and transfers service.

Online sample representative of internet users (skewed urban, salaried, higher education)

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Attribution: FinZoom (survey commissioned by CEC Bank) View source

Lighthouse Research Team

Last verified: 2026-09-04 · How we verify data →

Source verified Evidence graded

Value

54%

Unit

Percentage

Data Vintage

2026

Entity

Romanian consumers (survey respondents) aware of the RoPay payments and transfers service

Sample Size

1,200

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

FinZoom (survey commissioned by CEC Bank) Primary Tier B

https://www.bancherul.ro/platile-ropay-cunoscute-de-majoritatea-clientii-bancilor/ ↗

Confidence: 52/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Plățile Ropay, cunoscute de majoritatea clienților băncilor

Peste jumătate dintre români folosesc în mod curent servicii de Internet Banking sau Mobile Banking, iar 54% dintre respondenți cunosc deja RoPay, serviciul românesc de plăți și transferuri. Utilizarea instrumentelor digitale se reflectă și în modul în care românii fac cumpărături și efectuează plăț…

Original Research

FinZoom (survey commissioned by CEC Bank) · Original study ↗

Methodology

Share of respondents who had heard of RoPay, the Romanian payments/transfers service. Online survey by FinZoom commissioned by CEC Bank; ~1,200 respondents, representative of internet users (60% salaried, >80% urban, 58% higher education). Survey period not stated; vintage estimated from publication context (2026).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Romanian consumers (survey respondents) aware of the RoPay payments and transfers service: 54% brand awareness rate. Source: FinZoom (survey commissioned by CEC Bank) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ropay-awareness-romanian-consumers

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<blockquote cite="https://lighthousedata.io/data/ropay-awareness-romanian-consumers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- brand awareness rate for Romanian consumers (survey respondents) aware of the RoPay payments and transfers service<br><small>Source: FinZoom (survey commissioned by CEC Bank) (2026) · <a href="https://lighthousedata.io/data/ropay-awareness-romanian-consumers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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