B
Evidence Grade B
Graded
under review
Safe to Cite
Current
87%
87% -- brand awareness rate for Content Marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Sources (7)
Content Marketing Institute
Primary
Tier B
https://www.shopify.com/au/blog/ai-prompts-for-writing-articles?country=au&lang=en ↗
Source Article
AI Prompts for Writing Articles: 12-Step Guide (2026) - Shopify Australia
Creating and sharing helpful content online is a key marketing strategy for attracting an audience and converting them into customers. According to a survey conducted by the Content Marketing Institute (CMI), strong majorities of respondents say it helps them create brand awareness (87%) and generat…
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Original Research
Content Marketing Institute
· Original study ↗
Methodology
Survey conducted by the Content Marketing Institute (CMI)
Segmentation
IndustryMedia
RegionAPAC
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
Content Marketers: 87% brand awareness rate. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi_survey_content_marketing_awareness
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<blockquote cite="https://lighthousedata.io/data/cmi_survey_content_marketing_awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- brand awareness rate for Content Marketers<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/cmi_survey_content_marketing_awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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