B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- brand awareness rate for U.S. shoppers noticing AI-mentioned brands (2025-12)
47% of U.S. shoppers surveyed in December 2025 reported that they notice AI-mentioned brands often or very often.
- Specifically refers to shoppers noticing AI-mentioned brands often or very often
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025-12
Entity
Sample Size
1,030
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Semrush
Primary
Tier A
https://www.searchenginejournal.com/surviving-the-impression-squeeze-how-agentic-commerce-is-changin… ↗
Source Article
Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 via @sejournal, @siliconvallaeys
The shortlist economy is here: AI agents hand buyers three to five options. Here's how to make sure you're on it.
The post Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 appeared first on Search Engine Journal.
Original Research
Semrush
· Original study ↗
Methodology
Semrush survey
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
U.S. shoppers noticing AI-mentioned brands: 47% brand awareness rate. Source: Semrush (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-mentions-in-brand-awareness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-mentions-in-brand-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- brand awareness rate for U.S. shoppers noticing AI-mentioned brands<br><small>Source: Semrush (2025-12) · <a href="https://lighthousedata.io/data/ai-mentions-in-brand-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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