B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- share of buyers agreeing valuable content speeds up decision making for B2B buyers (North America and UK) (2025)
86% of B2B buyers agree that valuable content speeds up decision-making.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kickstand
Primary
Tier A
https://meetkickstand.com/content-to-conversion-decoding-the-b2b-buyer-journey/ ↗
Source Article
Content to Conversion: Decoding the B2B Buyer Journey
Content isn’t just king—it’s the cornerstone of successful B2B marketing. In our latest eBook, “Content to Conversion: Decoding the B2B Buyer Journey,” we dive into how top brands leverage strategic content to win the attention and trust of modern buyers.
Based on insights from over 800 B2B buyers a…
Original Research
Kickstand
· Original study ↗
Methodology
Survey of over 800 B2B buyers across North America and the UK, from Kickstand eBook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers (North America and UK): 86% share of buyers agreeing valuable content speeds up decision making. Source: Kickstand (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-content-speeds-decision-making
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-content-speeds-decision-making" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of buyers agreeing valuable content speeds up decision making for B2B buyers (North America and UK)<br><small>Source: Kickstand (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-content-speeds-decision-making" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.