B Evidence Grade B Graded under review Safe to Cite Current

54%

54% -- share of consumers preferring video content for Consumers (US, Germany, Colombia, Mexico) (2026)

Name: Share Of Consumers Preferring Video Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · n=3,010 · HubSpot

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

54%

Unit

Percentage

Data Vintage

2026

Entity

Consumers (US, Germany, Colombia, Mexico)

Sample Size

3,010

Geography

US, Germany, Colombia, Mexico

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://appyourself.net/en/blog/app-video-marketing/ ↗

Confidence: 23/100 Vintage: 2026 Channel: Common Crawl

Source Article

App Video Marketing: Why It Is So Important For Your App Promotion

Original Research

HubSpot · Original study ↗

Methodology

Survey cited from HubSpot; respondents across US, Germany, Colombia, and Mexico

Methodology documented

Segmentation

Industrymarketing RegionUS, Germany, Colombia, Mexico Channelvideo

Cite this stat

Plain Text

Consumers (US, Germany, Colombia, Mexico): 54% share of consumers preferring video content. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-video-content-hubspot

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-prefer-video-content-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of consumers preferring video content for Consumers (US, Germany, Colombia, Mexico)<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-video-content-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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