B Evidence Grade B Graded under review Safe to Cite Current

50%

50% -- percentage increase social shares for long-form content vs short content (2026)

Name: Percentage Increase Social Shares Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2026 · Backlinko

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Attribution: Backlinko View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2026

Entity

long-form content vs short content

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Backlinko Primary Tier B

https://backlinko.com/content-link-building ↗

Confidence: 67/100 Vintage: 2026 Channel: Common Crawl

Source Article

How to Build Links With Content Marketing Written by Brian Dean Today you’re going to learn EXACTLY how to build links with content. In fact: This is the exact process I’ve used to build backlinks from sites like TechCrunch: And authority marketing blogs (like Shopify): Once you have an idea of what…

Also cited by

statista.com https://www.statista.com/

2026-08-18

coursera.org https://www.coursera.org/

2026-08-18

blog.hootsuite.com https://blog.hootsuite.com/

2026-08-18

Original Research

Backlinko · Original study ↗

Methodology

Analysis of 100 million articles

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

long-form content vs short content: 50% percentage increase social shares. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/backlinko_content_link_building_74_percent_shares

HTML Embed

<blockquote cite="https://lighthousedata.io/data/backlinko_content_link_building_74_percent_shares" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- percentage increase social shares for long-form content vs short content<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/backlinko_content_link_building_74_percent_shares" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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