B
Evidence Grade B
Graded
under review
Safe to Cite
Current
74%
74% -- online consumers frustrated by nonpersonalized content for online consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Janrain & Harris Interactive
Primary
Tier C
https://www.baunfire.com/blog/powering-the-internet-of-me ↗
Source Article
Baunfire
Original Research
Janrain & Harris Interactive
· Original study ↗
Methodology
Cited from Janrain & Harris Interactive research; original methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online consumers: 74% online consumers frustrated by nonpersonalized content. Source: Janrain & Harris Interactive (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/frustration-unpersonalized-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/frustration-unpersonalized-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- online consumers frustrated by nonpersonalized content for online consumers<br><small>Source: Janrain & Harris Interactive (2026) · <a href="https://lighthousedata.io/data/frustration-unpersonalized-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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