B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- brand recall rate for Featured snippets and PAA answers with branded mention (2026)
38% of users who saw a featured snippet or PAA answer with a branded mention could recall the brand a week later.
- Compared to 14% for unbranded answers
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WriteWing
Primary
Tier C
https://writewing.in/zero-click-seo/ ↗
Source Article
Zero-Click SEO: 5 Data-Backed Strategies That Still Drive Leads In 2026 - Best Digital Marketing Agency In Bangalore, SF, Austin And Dubai
Let’s be real: zero-click SEO is the boogeyman of digital marketing. Google’s been gobbling up more and more of the SERP, serving up answers right on the page, and leaving us all wondering—are we just feeding the beast? But here’s the thing: zero-click doesn’t mean zero opportunity. In fact, if we p…
Original Research
WriteWing
· Original study ↗
Methodology
Agency brand recall survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Featured snippets and PAA answers with branded mention: 38% brand recall rate. Source: WriteWing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-snippet-recall-week-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-snippet-recall-week-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- brand recall rate for Featured snippets and PAA answers with branded mention<br><small>Source: WriteWing (2026) · <a href="https://lighthousedata.io/data/branded-snippet-recall-week-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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