B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
89%
89% -- brand recall rate for Consumers who received promotional swag items (2019)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PPAI (Promotional Products Association International)
Primary
Tier C
https://swagdrop.com/let-employees-choose-their-t-shirt-sizes/ ↗
Source Article
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We know that picking suitable t-shirts for your employees can be tricky, but we have come up with the perfect solution.
In addition, we will be answering some relevant question…
Original Research
PPAI (Promotional Products Association International)
· Original study ↗
Methodology
Vendor blog (SwagDrop) citing unattributed consumer research; phrasing matches the widely cited PPAI consumer survey on promotional product recall (attribution inferred, not stated in article). Time context given only as 'over the previous few years'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers who received promotional swag items: 89% brand recall rate. Source: PPAI (Promotional Products Association International) (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swag-item-brand-recall-consumers-89
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<blockquote cite="https://lighthousedata.io/data/swag-item-brand-recall-consumers-89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- brand recall rate for Consumers who received promotional swag items<br><small>Source: PPAI (Promotional Products Association International) (2019) · <a href="https://lighthousedata.io/data/swag-item-brand-recall-consumers-89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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